We help exercise equipment companies, fitness businesses and entrepreneurs to create innovative products that help people müüv

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Products from our Lab

We have helped more than 11 million people move more than 19 billion minutes. Here are some of the innovations we’ve brought to the market.
Smart Audio Coaching App
Müüv Smart Audio Coaching App

Combines smart audio coaching, seamless integration with Stamina at-home exercise equipment and encouragement from your friends to help you reach your goals faster while having more fun.

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24GO App
24GO Personalized Fitness Experience

Led by our AI-powered recommendation engine, we developed the industry leading Omni-Channel Digital Fitness Experience Platform for 24 Hour Fitness with 2.1 million active members.

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24GO Live
24GO Live

A 24/7 At-Home Workout Experience featuring a mix of live-stream workouts, amazing premium content and conversation.

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Club Reservations & Management System

Rapid development of capacity management and club reservation in response to Covid-19.

Muuv smart Equipment
Muuv smart Equipment

We create intelligent, affordable, integrated equipment with personality.

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Smart Workouts
Smart Workouts

Users share their preferences, we personalize their routine and together we adapt their routine while they workout.

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COVID-19 Club Reservation System
Touch-Free Club Check-In

Touch-free and QR enabled club check-in system developed rapidly in response to Covid-19. Used by 6.2 million club members.

Tech-Enabled Equipment

Integrating a portfolio of equipment from Stamina Products into the müüv smart coaching app.

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Who we are innovating with

We've partnered with fitness companies from an enterprise level to smaller shops as well as top names in the tech space.
  • 24 Hour Fitness
  • Stamina Products
  • iHeartRadio
  • Anytime Fitness
  • Walmart
  • Walmart
  • Walmart
  • Amazon Echo
  • Walmart

Services We Provide

We leverage our existing IP, deep digital fitness experience and partners to provide solutions at a fraction of the cost of other
partners and even in-house teams.


Digital Strategy Mapping and Planning from our team of Digital Executives and Kinesiologists

Product Design

Rapid iteration of concept ideation to high fidelity prototypes for Apps and Physical Equipment

Software Development

From Analysis to Implementation to Machine Learning our engineers can do it all

Data Analysis, Research & Testing

We dive deep to collect data, flesh out insights, identify usability problems and understand user preferences.

Popular Content Production and Programming

A library of science-backed moves, workouts, fitness plans, and lifestyle content combined into scientifically proven workouts and plans

Member Acquisition and Retention Marketing

Our fitness flywheel helps you acquire members and retain them

Revenue Generation

From premium digital fitness content subscriptions to virtual training and local media sales we help you generate revenue in the club and out

Don't see something in an area you need? We can still help.

Technology We Play With

We leverage all forms of interactions to achieve incredible engagement, and ultimately, results.
Mobile Apps

Rapid development of intelligent, snappy and highly interactive iOS & Android apps.

Web Platform

Mobile-optimized web apps for creating and maintaining relationships, onboarding and customer management.

Device Collage
Smart Home Input/Output

Leveraging voice input on smart speakers, smart TV apps for large displays, motion tracking and more.

Wearable Tech

Using watches and other devices to take advantage of all bio-input, tracking and more.

Muuv Labs is a unique blend of kinesiologists, technologists, content creators, producers, psychologists and data scientists

We've brought together a powerful mix of digital fitness, behavioral psychology, data science and product and engineering experience to identify, build and release innovative products. Management Team
Team Member

Alexandra has a Masters in Education from UT Austin. She has worked as a personal trainer, practiced various methods of exercise testing under the direction of exercise physiologists and has witnessed first hand, people experiencing the benefits of physical therapy and rehabilitation.

Alexandra Woodson

Marketing Manager
Team Member

Christian has a technology systems degree from Canada’s College Lionel-Groulx and over two decades experience in software development, most recently for the Cube. He is firmly grounded in video streaming via mobile app (among other means).

Christian Roy

Lead Architect
Team Member

Drew has over a decade of experience in early stage companies, specializing in digital content and platforms for consumers. He was part of the team at MapMyFitness (acquired by Under Armour) where he drove several key initiatives including digital subscriptions and product analytics.

Drew Dodson

Data Architect and Analyst
Team Member

Elizabeth has a BS and an MS in Kinesiology and Health from UT Austin. She is a certified personal trainer and worked for the Fitness Institute of Texas at UT Austin where she acquired experience in fitness testing and leading group fitness exercise classes.

Elizabeth Garcia

Fitness Programming Lead
Team Member

Eric fills the sensory gap between people and technology. He went to UT in Arlington for a BFA in Graphic Design and has been pushing pixels around since 1998. Eric has the ability to visualize and translate ideas into highly usable results. His most recent work was done with a streaming social video platform that lead to acquistion.

Eric Gustafson

Creative Director
Team Member

Jeff is a self diagnosed health and fitness fanatic. He studied Applied Functional Science at the Gray Institute and is a certified personal trainer. Jeff is an experienced investor as a Principal for F&G Capital and Managing Partner for Apartment Home Living (sold to Apartments.com.)

Jeff Swett

Head of Innovation
Team Member

Jon's description is coming soon!

Jon Johnson

Product and Innovation
Team Member

Kim has MA in Kinesiology from UT Austin and a BA in Psychology from Duke University. She was the editorial manage for the Journal of Physical Activity and Health, and more recently, she spent 6 years at TriggerPoint and Implus creating course content, consumer-facing content, and educating clients on their products.

Kim Adams

Director of Marketing
Team Member

Larry has successfully led and exited 5 tech startups. He has made a career leveraging leading edge technology to transform their industry including sandbox, apartments.com and auto.com. Larry is responsible for strategy, team management, partnerships and performance.

Larry Cotter

Team Member

Logan has a BS in Kinesiology and Exercise Science and a MEd in Exercise Psychology from UT, Austin. He is a former Performance Specialist for Train4TheGame and spent seven years as UT’s strength and conditioning coach (Basketball).

Logan Schwartz

Director of Wellness Programming
Team Member

Matt has an MEd in Kinesiology from UT Austin and a BS, Exercise and Movement Science from MSU. He is a certified Personal Trainer and Rehab Specialist. Matt conceived the algorithms that drive the company’s virtual trainer, personalization and customization.

Matt King

VP Digital Strategy & Content
Team Member

Micah has BA in Design Communication from Texas Tech and is the former CTO of The Cube. Micah has over a dozens years experience leading dev teams in the design and development of a wide range of technologies, but with a particular focus on video streaming.

Micah Nolte

Team Member

More info on Mike coming soon.

Mike Swett

QA and Testing Specialist
Team Member

Johns Hopkins University MA in International Economics and Finance. Over 30 years experience in varied leadership positions with American Express, HSBC, Lionsbridge Capital and more. Tim owns identifying new business opportunities and building strong and sustainable Partnerships.

Tim Swett

Head of Business Development
Team Member

Vanessa helps launch web and mobile apps for entities ranging from start ups to well-established internet companies by keeping a constant focus on innovation, research and user experience. Vanessa has a BA in Theatre and Dance from the University of Texas and is Certified Scrum Product Owner. She is an avid exerciser with a super positive mindset.

Vanessa Walters

Brand Manager and User Research

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We are always looking for passionate, talented and humble people to help us help others.

+22 International Tech Specialists