We are a full innovation lab that is leveraging user research and deep data analysis to predict and build future innovations in the health and wellness industry.
We are comprised of a world-class mix of in-house behavioral psychologists, kinesiologists, content creators, and technologists with a passion for wellness plus a consortium of wellness partners.
Together with our partners, we help you research and understand human behavior then help you design, develop, and market customer-centric products. Our partners help us “plus” these products by providing media solutions, manufacturing, and distribution channels.
We are an extensive portfolio of modular and reusable IP to deliver solutions rapidly and in a cost-effective manner.
We've assembled a motivated group of investors who can provide the capital needed to fund your innovation.
Our industry-leading work is proven to result in a higher ROI than internal efforts alone.
We discover and create the latest in fitness technology, both for our clients and internally.
We have proven methods to shift existing businesses into a digital focused model.
We are able to solve specific, targeted problems that clients may have within their existing digital ecosystem.
We can provide full stack services for smaller, independent businesses.
Our products currently serve over 11 million people between 24 Hour Fitness, Anytime Fitness and Stamina Products.
Combines smart audio coaching, seamless integration with Stamina at-home exercise equipment and encouragement from your friends to help you reach your goals faster while having more fun.Learn More See Video
Led by our AI-powered recommendation engine, we developed the industry leading Omni-Channel Digital Fitness Experience Platform for 24 Hour Fitness with 2.1 million active members.Learn More See Video
A 24/7 At-Home Workout Experience featuring a mix of live-stream workouts, amazing premium content and conversation.Learn More
Rapid development of capacity management and club reservation in response to Covid-19.
We create intelligent, affordable, integrated equipment with personality.Learn More See Video
Users share their preferences, we personalize their routine and together we adapt their routine while they workout.See Video
Touch-free and QR enabled club check-in system developed rapidly in response to Covid-19. Used by 6.2 million club members.
Integrating a portfolio of equipment from Stamina Products into the müüv smart coaching app.See Equipment
The best live stations from around the country, any time, any place
The oldest continuously functioning psychology department in North America
Content marketing programs for B2B technology and healthcare technology organizations
Consumer fitness equipment manufacturing
Austin-based incubator for entrepreneurs in Texas
Investment firm based in Austin, Texas
Alexandra has a Masters in Education from UT Austin. She has worked as a personal trainer, practiced various methods of exercise testing under the direction of exercise physiologists and has witnessed first hand, people experiencing the benefits of physical therapy and rehabilitation.
Bio coming soon...
Christian has a technology systems degree from Canada’s College Lionel-Groulx and over two decades experience in software development, most recently for the Cube. He is firmly grounded in video streaming via mobile app (among other means).
Drew has over a decade of experience in early stage companies, specializing in digital content and platforms for consumers. He was part of the team at MapMyFitness (acquired by Under Armour) where he drove several key initiatives including digital subscriptions and product analytics.
Elizabeth has a BS and an MS in Kinesiology and Health from UT Austin. She is a certified personal trainer and worked for the Fitness Institute of Texas at UT Austin where she acquired experience in fitness testing and leading group fitness exercise classes.
Eric fills the sensory gap between people and technology. He went to UT in Arlington for a BFA in Graphic Design and has been pushing pixels around since 1998. Eric has the ability to visualize and translate ideas into highly usable results. His most recent work was done with a streaming social video platform that lead to acquistion.
Jeff is a self diagnosed health and fitness fanatic. He studied Applied Functional Science at the Gray Institute and is a certified personal trainer. Jeff is an experienced investor as a Principal for F&G Capital and Managing Partner for Apartment Home Living (sold to Apartments.com.)
Jon is a product leader with over a dozen years of experience in conceptualizing, shipping, and growing best in class technology products across several verticals. He is passionate about delivering great user experiences. In his free time, Jon loves hiking, long-distance running, and traveling.
Kim has an MA in Kinesiology from UT Austin and a BA in Psychology from Duke University. She was the editorial manager for the Journal of Physical Activity and Health, and more recently, she spent 6 years at TriggerPoint and Implus creating course content, consumer-facing content, and educating clients on their products.
Larry has successfully led and exited 5 tech startups. He has made a career leveraging leading edge technology to transform their industry including sandbox, apartments.com and auto.com. Larry is responsible for strategy, team management, partnerships and performance.
Logan has a BS in Kinesiology and Exercise Science and a MEd in Exercise Psychology from UT, Austin. He is a former Performance Specialist for Train4TheGame and spent seven years as UT’s strength and conditioning coach (Basketball).
Matt has an MEd in Kinesiology from UT Austin and a BS, Exercise and Movement Science from MSU. He is a certified Personal Trainer and Rehab Specialist. Matt conceived the algorithms that drive the company’s virtual trainer, personalization and customization.
Micah has BA in Design Communication from Texas Tech and is the former CTO of The Cube. Micah has over a dozen years experience leading dev teams in the design and development of a wide range of technologies, but with a particular focus on video streaming.
Mike has a BA in Business Administration from Loyola Marymount University. He has over 25 years of experience in varied IT leadership positions with IXC, Cincinnati Bell, Lap King and more. Mike leads our QA and Testing for all apps and platforms. In his free time, Mike loves spending time with family, fishing and playing most all sports.
Bio coming soon...
Tim has an MA in International Economics and Finance from Johns Hopkins University. He has over 30 years of experience in varied leadership positions with American Express, HSBC, Lionsbridge Capital and more. Tim owns identifying new business opportunities and building strong and sustainable partnerships.
Vanessa helps launch web and mobile apps for entities ranging from start ups to well-established internet companies by keeping a constant focus on innovation, research and user experience. Vanessa has a BA in Theatre and Dance from UT Austin and is Certified Scrum Product Owner. She is an avid exerciser with a super positive mindset.